Thursday, September 30, 2010

Goal Setting: Step 1

As an artist representative, one of the first questions I usually ask a client when discussing their career is "What are your goals"?

The answers are varied and sometimes surprising.  Some artists could care less about ever showing their work in a museum or leaving any sort of historical legacy.  They just want to make enough money so they can quit their day job. With other artists, money is not an important factor in their definition of success.  They want recognition from their peers and the public and the museum or gallery shows that go along with it.  Usually most artists fall somewhere in between and want a little of both. 

Before you can develop a strategy to achieve your goals, you need to identify them. You need to decide which one of these two definitions resonates with you.  Occasionally the path to each may overlap, but, more often than not, you will need to make very different decisions depending on which of these areas is MOST important.  So, take some time to really think about what it is that you want from your art career.

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